# Kosh vs Groww and Zerodha: AI Advisor or Broker? > Looking for an AI investment advisor in India? How Kosh differs from brokers like Groww and Zerodha, why they're complementary, and who does what. Source: https://trykosh.com/compare/kosh-vs-groww-zerodha Compare - Kosh and investment platforms (Groww, Zerodha) # Kosh vs Groww and Zerodha: planning vs investing Groww and Zerodha are where you buy stocks and mutual funds. Kosh is an AI CFO that helps you decide how much to invest and why. Kosh doesn't execute trades, hold your money or recommend securities, so the two are complementary. Updated 25 October 2026Written by Kosh, so read with that in mind On this page[In short](#in-short)[Side by side](#side-by-side)[Is Kosh an AI investment advisor?](#ai-investment-advisor)[What Groww and Zerodha are built for](#what-brokers-do)[What Kosh is built for](#what-kosh-does)[How each one earns money](#how-they-earn)[Before you open the broker app](#before-you-invest)[Why they're complementary](#complementary)[FAQs](#faq) **In short** - Groww and Zerodha are SEBI-registered stock brokers. They execute your trades and mutual fund orders, and both say they don't recommend stocks. - Kosh doesn't execute trades, hold money or recommend specific securities. It is not a SEBI-registered investment adviser. - Kosh works out how much you can invest, what each goal needs per month, and how your gains will be taxed. - Brokers do the execution; Kosh does the planning around it. Most investors who use Kosh will still need a broker. - For personalised advice on specific securities, see a SEBI-registered investment adviser. ## Side by side Kosh Groww, Zerodha What it is An AI CFO for your whole financial life Stock brokers with apps for stocks, F&O and direct mutual funds How it gets your data Statements you upload (PDF, CSV, photo, CAMS/NSDL CAS). Never asks for bank logins, OTPs or card numbers Your trading and demat account with them Tax under both regimes Yes: tax under both regimes from your real salary, rent and investments Capital gains and P&L reports for trades made with them Leaks and next steps Yes: forgotten subscriptions, card interest, delivery creep, idle cash, with one top fix Not their focus; they report holdings and trades Executes trades or payments No. Can't move money, hold money or execute trades Yes: stocks, F&O, IPOs, ETFs and direct mutual funds How it makes money Subscriptions only. No commissions from banks, funds or insurers Brokerage and charges per their pricing pages; Groww also offers margin trading and loans Regulator or licence Not a SEBI-registered adviser; an educational planning tool SEBI stock brokers: Groww INZ000301838, Zerodha INZ000031633 Price Free Starter; Pro INR 2,000 a month or INR 19,999 a year, starting with a free 7-day trial Direct mutual funds free on both; equity delivery INR 0 at Zerodha; per-order brokerage on their pricing pages ## Is Kosh an AI investment advisor? No, and it's worth being plain about it. In India, recommending specific securities to you is regulated investment advice, which needs [SEBI](https://www.sebi.gov.in/) registration. Kosh is not registered. It is an educational planning tool: it explains categories such as index funds, liquid funds and PPF, and does the maths for your goals. It never tells you which fund or stock to buy. It also can't execute trades or hold your money. That's the broker's job. ## What Groww and Zerodha are built for Both are SEBI-registered stock brokers and depository participants. They open your demat account and execute your orders. - **Groww.** Its [pricing page](https://groww.in/pricing) lists free account opening, INR 0 maintenance, direct mutual funds at zero charges and equity brokerage of INR 20 or 0.1% per order, whichever is lower (minimum INR 5). It also offers IPOs, ETFs, US stocks, bonds, margin trading and loans. It is registered with SEBI as a broker (INZ000301838) and with AMFI as a mutual fund distributor, and says it doesn't advise on or recommend stocks or funds. - **Zerodha.** Its [charges page](https://zerodha.com/charges/) lists INR 0 brokerage on equity delivery and direct mutual funds, and INR 20 or 0.03% per order, whichever is lower, on intraday and futures. Its [about page](https://zerodha.com/about/) says it doesn't give stock tips. Kite is its trading platform and Coin its mutual fund platform. Statutory charges such as STT, stamp duty and GST apply on top at any broker. ## What Kosh is built for A broker answers "how do I buy this?". Kosh answers the questions that come before and after: 1. **How much can I invest?** Kosh reads your bank and card statements and shows what's left after rent, EMIs, insurance and an [emergency fund](/learn/how-much-emergency-fund-do-i-need). 2. **How much does each goal need?** Retirement, a home, a child's education: each becomes a monthly SIP amount. 3. **What will the tax be?** Your income tax under both regimes, plus how capital gains on your funds and shares are taxed. See the [capital gains guide](/learn/capital-gains-tax-on-shares-and-mutual-funds). 4. **What's due?** Reminders before SIPs, card due dates and tax deadlines such as [advance tax](/learn/advance-tax-guide). Kosh reads your CAMS or NSDL CAS, so it sees your funds and demat holdings across brokers without any broker login. ## How each one earns money Kosh earns only from subscriptions and takes no commissions from banks, fund houses, brokers or insurers. Brokers earn brokerage and charges on orders as set out on their pricing pages, and some, such as Groww, also offer margin trading and loans. Direct mutual funds carry no distributor commission on either platform. ## Before you open the broker app A common order of operations, which Kosh helps you check against your own numbers: 1. Keep an emergency fund of a few months' expenses somewhere you can reach quickly. The [emergency fund calculator](/tools/emergency-fund-calculator) gives a starting figure. 2. Clear high-interest debt, such as a credit card balance carried forward, before investing for the long term. 3. Get [term cover](/learn/how-much-term-insurance-do-i-need) if anyone depends on your income, and health cover for the family. 4. Name your goals, give each a date, and work out the monthly amount for each. 5. Then invest those amounts through the broker or platform you prefer. ## Why they're complementary You'll still need a broker to invest, whether that's Groww, Zerodha or another. Kosh sits above it: deciding how much, for what, and with what tax effect, then reminding you to follow through. Keep investing where you do, and use Kosh to plan the rest. [Free tool**SIP goal calculator**Work backwards from a goal to the monthly SIP that gets you there. Inflate the goal to future prices and count what you've already saved.](/tools/sip-goal-calculator)[Free tool**Step-up SIP calculator**Raise your SIP a little every year and watch the gap with a flat SIP grow. Enter a starting amount, the yearly increase, an assumed return and the period.](/tools/step-up-sip-calculator)[Free tool**LTCG tax calculator**Find the tax on long-term gains from shares and equity mutual funds, with the INR 1.25 lakh yearly allowance, the 31 January 2018 grandfathering rule, and how much tax-free room you have left this year.](/tools/ltcg-tax-calculator)[Free tool**Retirement calculator**Find out how big a retirement corpus your lifestyle needs and what you must invest each month to get there. The calculator inflates today's expenses, funds them for every year of retirement, and credits the savings you already have.](/tools/retirement-calculator) ## Free tools to try first [Free tool**SIP goal calculator**Work backwards from a goal to the monthly SIP that gets you there. Inflate the goal to future prices and count what you've already saved.](/tools/sip-goal-calculator)[Free tool**Step-up SIP calculator**Raise your SIP a little every year and watch the gap with a flat SIP grow. Enter a starting amount, the yearly increase, an assumed return and the period.](/tools/step-up-sip-calculator)[Free tool**LTCG tax calculator**Find the tax on long-term gains from shares and equity mutual funds, with the INR 1.25 lakh yearly allowance, the 31 January 2018 grandfathering rule, and how much tax-free room you have left this year.](/tools/ltcg-tax-calculator)[Free tool**Retirement calculator**Find out how big a retirement corpus your lifestyle needs and what you must invest each month to get there. The calculator inflates today's expenses, funds them for every year of retirement, and credits the savings you already have.](/tools/retirement-calculator) ## Frequently asked questions Is Kosh an AI investment advisor? No. Kosh is not a SEBI-registered investment adviser and never recommends specific funds or stocks. It is an educational planning tool that explains categories such as index funds and PPF and works out how much to invest towards each goal. Can I buy stocks or mutual funds through Kosh? No. Kosh cannot execute trades, hold money or move money. You invest through a SEBI-registered broker or platform such as Groww or Zerodha, and Kosh helps you plan around those investments. Do Groww and Zerodha recommend stocks? Both say they don't. Groww's pricing page states it does not advise on or recommend stocks or funds, and Zerodha's about page says it doesn't give stock tips. Both are SEBI-registered stock brokers. Should I use Kosh with Groww or Zerodha? They do different jobs, so many people use both. The broker executes your trades. Kosh reads your bank statements and CAMS or NSDL CAS to show how much you can invest, what each goal needs and how gains will be taxed. Where can I get personalised investment advice in India? From a SEBI-registered investment adviser, who can recommend specific securities under SEBI's rules on fees and conflicts. You can check any adviser's registration on SEBI's website. ## Sources - [Groww: pricing and registrations](https://groww.in/pricing) - [Zerodha: charges](https://zerodha.com/charges/) - [Zerodha: about](https://zerodha.com/about/) - [SEBI](https://www.sebi.gov.in/) Descriptions of other products come from their public websites as of 25 October 2026 and may have changed since. Kosh is our product. Product names belong to their owners. Kosh is an educational financial planning tool by Primedepth Labs. It is not a SEBI-registered investment adviser and does not offer personalised investment advice, hold your money or execute trades. Markets carry risk; read scheme documents carefully and consult a registered adviser before acting. ## See what Kosh finds in your statements. Upload one bank or card statement. Kosh maps your money, works out your tax under both regimes and shows the one thing to fix first. It never asks for bank logins and can't move money. [Start free](/signup?via=compare-kosh-vs-groww-zerodha)